We just finished an Open Enrollment for Life Insurance. It was my first Open Enrollment at Park and all-in-all I thought it went well. Over 92% of eligible employees completed the enrollment process, around 50% of employees purchased supplemental life insurance, and, most importantly, we did it all online. Employees logged into our new HR System, they updated their personal information, entered their beneficiaries, and enrolled in the insurance. I am very pleased with our HR team, the software, the employees – everything really.
I received dozens of compliments from employees about how easy the process was and how employees appreciated the online access. But what sticks with me more than that are a few negative comments. Some people felt the process was not simple. They don’t like the HR System. They had difficulty getting registered. Maybe at the heart of it, they just don’t like change – and there was a lot of it in this process.
One of the challenges was communications. We are located in 40+ locations coast to coast. We didn’t want to hold traditional open enrollment meetings because the logistics outweighed the relative simplicity of the benefits (it’s just life insurance) so we relied on the printed word. We sent a long announcement/instruction email to all employees. Over the two weeks of Open Enrollment we sent three reminder emails to all employees and two more just to those who had not completed the process. We held three open Q&A sessions to help people both in person and via telephone. (BTW – less than 30 employees attended any one of these sessions.) Finally, we answered every phone call and email and even went to employee’s offices to assist them with the process. I’m not sure how much more we could have done.
One thing I learned – and I guess I shouldn’t have been surprised – was that people don’t read. We probably rejected almost 20% of submissions because employees didn’t read the directions. Spouse Life and Child life were both limited by the amount of insurance employees purchased for themselves, but lots of employees signed up for these benefits without regard to the rules. There were several other questions that I answered 5-10 times per day whose answer was clearly included in the emails and/or instructions.
So what are my takeaways? First – over communicate using multiple media. Second – give people enough time, but not too much (two weeks was perfect for this type of enrollment). Third – use technology whenever you can; within one day of completing this enrollment I had all of the information gathered and ready to create payroll deductions and send to the vendor. Last, but not least, don’t let a few negative comments rain on your parade. You can’t please everybody, so make most of the people happy and learn from the rest.
Have a very happy Thanksgiving!